Blue

2023 Nepal Healing Bowl authenticate by Swami

2022/12—Now Ambassador of The Antarctic Climate

https://www.facebook.com/OceanGeographic/

Responsibility:

I am blue. Advertising creative, writer, Promotion Practitioner & Ocean Advocate. I am a Climate Avenger. In 2023, I am on a ship to the Antarctic with Dr Sylvia Earle, David Doubilet, former Maldives President Mohamad Nasheed, and 100 others – we are on a mission to save a habitable planet for the future of our loved ones.

#ACE2023, #OceanGeographic, #2099LivingYourLegacy

The ambassadors will formulate 23 resolutions during the Expedition which will be championed through their communities, corporates, organisation, and governments to meet the mission goals and objective.

2021/09—2022/12 innocent Drinks Marketing Creative Lead

Responsibility: Build brand in China

2019/03 — contiuning Personal Creative&Sustainable Project：

1 Sustainable Luxury

2 Indepent publish artbook --《why blue》

2019/03 — 2019/10 Thecamp France-- Art Residency

Key client: Chanel Paris，Airbus France

Responsibility: develop 360 creative concept, lead project, lead team, work with different departments,present the project.

2018/05 — 2018/11 AKQA SH Creative Director

Key client: Apple, Nike, Gore-Tex, Evian

Responsibility: Copywriting, develop creative concept, lead creative team, work with different departments, supervise suppliers, present.

2013/08 — 2018/05 BBH SH Creative Director

Key client: Google, Nike, Martell, Audi, Ikea,Candy Crush, Harbin beer, MentosCarabao

Responsibility: copywriting, develop creative concept, lead creative team, work with different departments, supervise suppliers, present.

BBH including:

2017/06 — 2017/07 Global exchange creative project: BBH London Creative Director

Key client: Audi, Train-line, Verse

Responsibility: copywriting, develop creative concept, work with different departments,

present.

2011/10 — 2013/08 MCCANN Senior Copywriter

Key client: Swire Properties, Sanlitun Village

Responsibility: copywriting, develop 360 creative concept, work with different departments.

2008/03 — 2011/10

BBDO&DENTSU full time creative copywriter

Creative Director Freelance Experiences：

2021/04–2021/05 Budweiser In House Creative Director

Budweiser summer campaign

Responsibility: develop 360 creative concept, lead the team, cross-departmental collaboration.

2021/02–2021/03 T-mall In House Creative Director

Women’s Day live stream

Responsibility: script writer, lead the team, cross-departmental collaboration,

present.

2021/01–2021/02 F&F SH

VIVO Asia pacific new product launch 360 campaign pitch

Responsibility: develop 360 creative concept, lead creative team, cross-departmental collaboration,present the pitch.

2020/11–2020/12 Airbnb beijing Creative Director

CNY 360 campaign

Responsibility: develop 360 creative concept, lead creative team, cross-departmental collaboration,present.

2020/10–2020/11 72andSunny Singapore

Marriott Hotel CNY 360 campaign pitch

Responsibility: develop 360 creative concept, lead creative team, present.

2020/09–2020/10 iBLUE SH

Martell 360 digital campaign pitch

Responsibility: develop 360 creative concept, lead creative team, present.

2020/08–2020/09 BBH SH

Burberry CNY brand pitch；Martell new product launch, 360 campaign.

Responsibility: develop 360 creative concept, lead creative team, present the pitch.

2020/01–2020/02 Hakuhodo Tokyo Creative Director

SHISHEDO Asia pacific new product launch 360 campaign pitch

Responsibility: work with LA and Tokyo team to pitch the SHISEIDO new products launch, 360 campaign.