Blue

Fulltime Job Experiences：

2021/09—2022/12 innocent Drinks Marketing Creative Lead

Responsibility: Build brand in China

2019/03 — 2019/10 Thecamp France-- Art Residency

Key client: Chanel Paris，Airbus France

Responsibility: lead project,work with different ats,present.

2018/05 — 2018/11 AKQA SH Creative Director

Key client: Apple, Nike, Gore-Tex, Evian

Responsibility: Copywriting, develop creative concept, lead creative team, work with different departments, supervise suppliers, present.

2013/08 — 2018/05 BBH SH Creative Director

Key client: Google, Nike, Martell, Audi, Ikea,Candy Crush, Harbin beer, Mentos, Carabao

Responsibility: copywriting, develop creative concept, lead creative team, work with different departments, supervise suppliers, present.

BBH including:

2017/06 — 2017/07 Global exchange creative project: BBH London Creative Director

Key client: Audi, Train-line, Verse

Responsibility: copywriting, develop creative concept, work with different departments,

present.

2011/10 — 2013/08 MCCANN Senior Copywriter

Key client: Swire Properties, Sanlitun Village

Responsibility: copywriting, develop 360 creative concept, work with different departments.

2008/03 — 2011/10

BBDO&DENTSU creative copywriter

Advertising Freelance Experiences：

2024/11- BBH Creative Director

Responsibility: Olay rebranding

2021/04–2021/05 Budweiser In House Creative Director

Budweiser summer campaign

Responsibility: develop 360 creative concept, lead the team, cross-departmental collaboration.

2021/02–2021/03 T-mall In House Creative Director

Women’s Day live stream

Responsibility: script writer, lead the team, cross-departmental collaboration,

present.

2021/01–2021/02 F&F SH Creative Director

VIVO Asia pacific new product launch 360 campaign pitch

Responsibility: develop 360 creative concept, lead creative team, cross-departmental collaboration,present the pitch.

2020/11–2020/12 Airbnb beijing Creative Director

CNY 360 campaign

Responsibility: develop 360 creative concept, lead creative team, cross-departmental collaboration,present.

2020/10–2020/11 72andSunny Singapore

Marriott Hotel CNY 360 campaign pitch

Responsibility: develop 360 creative concept, lead creative team, present.

2020/09–2020/10 iBLUE SH Creative Director

Martell 360 digital campaign pitch

Responsibility: develop 360 creative concept, lead creative team, present.

2020/08–2020/09 BBH SH Creative Director

Burberry CNY brand pitch；Martell new product launch, 360 campaign.

Responsibility: develop 360 creative concept, lead creative team, present the pitch.

2020/01–2020/02 Hakuhodo Tokyo Creative Director

SHISHEDO Asia pacific new product launch 360 campaign pitch

Responsibility: work with LA and Tokyo team to pitch the SHISEIDO new products launch, 360 campaign.